G1 Vision started because we wanted goggles that felt like ours. Not a product picked off a shelf in whichever colour was left in stock, but something we'd actually designed around how we ski and how we want to look doing it.

That meant solving two problems at once.

The first was lenses. Light on the mountain changes constantly, and most people end up either squinting through the wrong tint or carrying a second pair of goggles in their bag. We wanted a system that made changing lenses quick enough to actually do it, so we built a magnetic mount that swaps tints in seconds without tools or fiddling with clips.

The second was personality. Goggles are one of the most visible things you wear on the mountain, and yet almost no one customises them. We designed our straps to slide on and off the frame in seconds, so you can match your kit, change the look between trips, or just have a bright strap for powder days and a clean one for everything else. Buy one frame, build a collection over time.

For the lenses themselves we partnered with Zeiss. Their optics give you accurate colour, sharp contrast in flat light, and the clarity you need to actually read the terrain in front of you. We wanted a customisation story that didn't compromise on what the goggle is fundamentally for, which is seeing the mountain properly.

That's what G1 Vision is. Quick-change lenses, swappable straps, and optics we trust, built so your goggles can keep up with the conditions and look the way you want them to.